Feed Algorithm
Rotating Lens
System
The feed doesn't have one fixed ranking. It operates on three lenses that rotate across the week and mix within every session — so every item gets its window regardless of who made it.
Trending
Items ranked by engagement: likes, saves, time spent. What the community has already validated rises to the top. The more people interact, the higher the item climbs — but only within its window.
Fresh Drops
Items listed in the last 48 hours. Recency is the only ranking signal — no follower count, no history. Thursday is the anchor day, "Drop Day" — the highest-traffic window of the week and the best moment to publish.
Underrated
Items with high saves but low sales. The algorithm reads this as a match problem, not a quality problem — and re-surfaces the item to a completely fresh audience. Sunday is the second chance.
Within every session
All three lenses are present in every session. The day determines which lens dominates the top of the feed — not which lenses appear at all. A new item listed on Monday still shows in the Fresh section of every session. An underrated item on Wednesday still gets placement — just fewer slots than on Sunday.
Core Principle
Every item gets its window — regardless of the designer's follower count or history on the platform.